How To Find Out What Keywords Your Customers
Are Searching With
In this article I show you how to
capture your most targeted visitors with the search engines by discovering
what keywords they search with.
To get high search engine rankings,
you must include the keywords that your potential customers are search with,
in your web pages.
To find out what your most targeted keywords are, you need a keyword analysis
service, such as
Wordtracker.
Wordtracker will help you find all keyword combinations that bear any relation
to your business or service. It does this by providing analysis of actual
searches conducted in metacrawler search engines.
You may wonder why it's important that you need to know what keywords your
potential customers are searching with. Let me show you why with some
examples.
Here are the most popular searches for the different variations of the search
term, "keywords," according to Wordtracker:
| Search Term |
Searches |
| keywords |
273 |
| Keywords |
103 |
| key words |
68 |
Notice the different variations?
The second keyword is capitalized. The third keyword is split into two
words.
Here are the most popular searches for the different variations of the search
term, "marketing strategies," according to Wordtracker:
| Search Term |
Searches |
| marketing strategies |
319 |
| marketing strategy |
280 |
| Marketing Strategy |
172 |
| Marketing Strategies |
22 |
Why Is It Important?
Well, if you wanted to target search engine users, you would want to include
all the different variations of the keyword you want to target. This will
help to persuade the search engines that your web page is relevant for the
different keyword searches.
Another reason is that some search engines, such as
Inktomi, still take case sensitivity
into consideration when ranking web pages.
Here's a table of Inktomi powered search sites that provide case-sensitive
search results.
Knowing exactly what your customers
are searching for is very powerful.
I have used this strategy over the years to help me obtain thousands of top
30 rankings for my web sites, and those of my clients.
If you need to improve your search engine rankings, I highly recommend that
you reconsider your keyword targeting strategies.
Read my review of
Wordtracker
to find out just exactly how it can help you growth your search engine
traffic.
About the Author:
Web
Development
