 The
Only Two Headlines
by
Dr. Kevin Nunley
As any experienced journalist can
tell you, the media really only has two headlines: Oh, the wonder of it AND
Oh, the shame of it.
When the Internet started taking off in 1996, the papers were full of Oh
the wonder of it headlines. We constantly heard fantastic stories about how
the Web would change our lives.
Then, in 1997, when nobody seemed to be selling anything online, the media
switched to their Oh the shame headline. The Net was overblown, a flash in
the pan, a big money waster.
Then at Christmas of 1998 ecommerce sales soared and the Net was off and
running again. Most recently tech stocks dropped and papers like USA Today
announced the "fading of Dot-Com."
This past week the media jumped back to Oh the Wonder headlines when Yahoo
posted better than expected profits. With that one simple turn of events
the media tells us the wondrous Internet economy is back with a vengeance.
Media workers, like folks in any industry, like to cram the world into a
few story lines they are familiar with. Learn how to anticipate which headline
the media is leaning toward. Figure out ways to fit your business news into
what media is looking for. Free publicity will follow.
About the Author:
Get long-term marketing with your own article sent to Ezine editors. Kevin
writes your
custom article, puts your name in the byline, your four
line ad at the end, and sends it to 1,300 editors. Articles often get used
over and over for months.
Announce your new product, service, or idea with a press release. We write
your release for you, get your approval, then email it to 5,000 media nationwide.
Visit
Dr.Nunley.com. Reach Kevin at
kevin@drnunley.com. |
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