10 Marketing Tips
and Advice For Success
1. FREE...
I got your attention, didn't I. Offer a free report, ebook or "how to" course.
Information is the top selling product online. You can use this to your advantage
by offering free information.
• As a sample of your information product (teaser)
• To identify a problem and promote your products or services
as the solution
• To bring traffic to your site
Providing free information is a great way to build a targeted list of contacts.
Pick up free autoresponders at the following sites:
SendFree -
http://www.sendfree.com/
GetResponse -
http://www.getresponse.com/
For more information about creating an ebook read the article entitled, "How
To Create An Ebook & Drive Massive Traffic To Your Site By Giving It
Away."
http://www.web-source.net/ebook_creation.htm
2. Newsletter (ezine) - Start your own newsletter and begin creating
your online community of contacts. Visit Yahoo Groups to create your list,
free.
http://groups.yahoo.com
3. Write Articles - There are thousands of online publications looking
for quality content. Writing and distributing your articles will provide
you with free massive exposure. After you've written your article, subscribe
to these publications to assist you in getting published.
Article Announce
Subscribe:
mailto:article_announce-subscribe@egroups.com
http://groups.yahoo.com/group/article_announce
Articles Archive
Subscribe:
mailto:articles_archives-subscribe@egroups.com
http://groups.yahoo.com/group/articles_archives
Free Content
Subscribe:
mailto:Free-Content-subscribe@egroups.com
http://groups.yahoo.com/group/Free-Content
4. Ezine Advertising - Place your ad in targeted ezines. Ezine
advertising will enable you to reach thousands of targeted potential customers
very inexpensively. Visit the Directory of Ezines to find a complete listing
of publications, ad costs, circulation and more.
http://www.web-source.net/cgi-bin/t.cgi?l=doe
5. Pay-Per-Click Programs - Pay-per-click programs will enable you
to advertise to your target audience and only pay for results -- you pay
a set amount for each visitor that is sent to your web site. The most popular
pay-per-click program is the pay-per-click Search Engines. You can learn
more about pay-per-click Search Engines here:
http://www.payperclicksearchengines.com/
6. Advertising - Google AdWords provides a simple way to purchase
highly targeted advertising, regardless of your budget. Unlike other sites
selling banner ad space and pay-per-ranking, AdWords provides advertisers
with highly effective text ads that are displayed with the search results.
Studies have shown that highly targeted keyword advertising produces an average
of four times the industry standard clickthrough rate. For further information,
visit Google AdWords:
http://adwords.google.com
7. Press Release - Write a quality press release about your product
or service and tell the world! For more information on press releases, visit
any of these sites:
CanadaOne provides a free interactive press release builder.
http://www.canadaone.com/promote/pressrelease.html
Gebbie Press provides over 10,000 links to print and electronic media on
the Internet.
http://www.gebbieinc.com
Automated Press Releases will enable you to send your press release to over
10,000 publication contacts. You write your press release or they'll write
it for you.
http://www.automatedpr.com/
8. Networking (Joint Ventures) - Create a network of like-minded marketers
to help promote one another, provide recommendations and exchange prominent
links. Note: Be cautious when selecting your networking partners and making
recommendations as your reputation is on the line. Only network with individuals
you truly believe in. Visit Google to search for potential joint venture
partners.
http://www.google.com
9. Discussion Groups & Forums - Subscribe to appropriate email
lists and visit discussion boards to participate in online discussions. Although
blatant advertising is not permitted, most of the time, signatures are
acceptable. Visit Web-Source.net for a listing of discussion boards.
http://www.web-source.net/web/Discussion_Forums/
Visit Email Universe for a complete listing of email discussion lists.
http://www.EmailUniverse.com/
10. Offline Promotions - Advertise in newspapers, magazines, radio
and TV. Visit the following sites for complete listings.
Gebbie Press
http://www.gebbieinc.com/
Newspapers Online
http://www.newspapers.com/
Copyright © Shelley
Lowery
About the Author:
Shelley Lowery is the author of the acclaimed web design course, Web Design
Mastery.
http://www.webdesignmastery.com
And, Ebook Starter - Give Your Ebooks the look and feel of a REAL book.
http://www.ebookstarter.com
Visit Web-Source.net to sign up for a complimentary subscription to Etips
and receive a copy of the acclaimed ebook, "Killer Internet Marketing
Strategies."
http://www.web-source.net
You have permission to publish this article electronically, in print,
in your ebook or on your web site, free of charge, as long as the author
bylines are included.
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